Sales & Marketing Workflow
The aim of the Business Solution Sales & Marketing Workflow is a complex of processes, while maintaining flexibility and openness towards external systems. Its modular nature allows for different scenarios of implementation – from the core system of a retail company to the application for special area like communication channels management or an analytical system on top of existing CRM or ERP.
Fields covered by this Business Solution:
- Customer Records Management – elementary and bulk operations, categorization
- Sales Cycle – sales process management across the individual products and customers
- Marketing campaigns - planning, execution, evaluation of marketing activities/campaigns, performance measurement, evaluation of the results
- Communication channels – customers web portal, contact center
- Statistical analysis, reports
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